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How To Set Up Your Squeeze Page |
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eMarketing Articles -
e-Marketing: Strategy
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Written by Karl Stadler
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 We are all working our buts off, or so we think, trying to
make a living or an extra income on the internet. Many of you are
affiliate marketers promoting someone else's products, through your web
pages, websites or PPC campaigns.
I am quite sure that you have heard by now that you have to use squeeze
pages in your marketing efforts. You may, or may not, have given
it a look or a thought, but few have implemented this marketing
tool.
Why?
It is extra work, you are very busy just getting your ads to work never
mind tracking, doing split testing and priming every other ad to get
the best results for your money. Which of course is the way to do it.
But think for a moment, if you could half this work, take 25% off your
costs, and still make 25% to 50% more profit, would you be
interested?
That is the beauty of squeeze pages also known as landing pages. At the
beginning you will have to put more time and effort in creating and
refining them, but once you've got it all up and running you can
certainly expect more profits.
The basic purpose of a squeeze page is to gather email addresses and
build your list. The list is where the money is, all successful
internet marketers will tell you that. By building a list through
squeeze pages you will gain the knowledge of who the people are that
are interested in a specific type of product or service.
So the next time you market a new product in this line, you already have interested people who can easily become customers.
Now you see, the squeeze page is an essential tool in any marketers arsenal of marketing armory.
Now let's look at the elements of a squeeze page.
The all important heading. It has the same purpose here as on a sales
page, you have to catch the attention of the reader to read on.
A sub-heading leading your prospect into the page. A short sales
message containing 5 to 10 benefits of the product you are promoting. A
submission form where he or she can enter their details. After
submission they are taken to the sales page.
So,. how am I going to write a sales letter on my page asking for a name and email address?
The best way of going about this is to offer something for free, a
report, ebook, some useful software, subscription to a newsletter,
anything relating to the product you are selling.
Lets look at an example of a squeeze page for a new keyword analyzing software program.
In Search Of That Perfect Keyword Phrase Getting All The Sales?
How would you feel if I told you now you can:
Find out how many others are using the same word you are aiming at.
Know what they are paying in an instant. What you should bid to rank
first. Know which phrases have the best sales conversion rates. And
which keywords are just going to cost you money.
Get yourself in the FIRST place in the race for sales, and easily beat the top guns at their own game.
Just fill in your details to receive weekly tips on keyword analysis
and how it can increase your sales. You will then immediately be
redirected to 'Name Of Your Product'.
A very valid argument is that if I have a squeeze page that is not well
written, a person landing on the page might just leave the entire site
and could have purchased if he or she was sent straight to the sales
page.
There is however a way around this problem. If you feel uncertain about
your writing or asking someone to give you their email address, just
add a button with text below the form saying something like 'click here
to go directly to the product page'.
Be assured though that by building your list will ensure more customers
and sales for your products. It will also give you the
opportunity to get to know and communicate with your subscribers.
Don't obliterate them with product emails every day, only send them
quality products addressing their specific needs, that you either use
yourself, or know is good, and write a small review on how it has
helped you solving a certain problem.
Long term good relations with your subscribers will turn into good long term good relationships with paying clients.
Karl Stadler is a author and internet marketer. You can view or
download a video showing step by step how to create and implement
squeeze pages here http://www.yourenterprize.com/squeeze-page-video/squeeze.htm |
