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Using the Big Three Search Engines for Maximizing Your SEO Results |
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eMarketing Articles -
e-Marketing: SEO
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Written by Mark Nenadic
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Tuesday, 02 May 2006 |
 When it comes to getting the very most out of your SEO
efforts, you need to make sure that you’re search engine optimizing
with the right search engines in mind. This means that you need
to cater to the Big Three. What search engines make up this
ever-important trio? The answer is Google, Yahoo! and MSN.
The following techniques will help you create both a long and short
term SEO strategy for success, with the Big Three search engines in
mind.
Google is the clear leader among search engines, so this should be your
primary focus, however, Yahoo! and MSN do hold a substantial part of
the internet using community’s attention, so they should not be
ignored. It should be remembered that while Google does get the
most traffic, Yahoo! and MSN can provide better results when it comes
to certain specific categories of interest. This is why it is so
very important that you cater to all three of the major search engines
for your SEO and not just Google.
Since ranking is such a lengthy process, it is important that you
continuously monitor and improve your site and its keywords with
tracking in order to keep ahead of your competitors, and to ensure that
your site keeps its high ranks. This requires continuous
optimization through growth and updating.
When it comes to the Big Three, the SEO techniques that matter are as follows.
Google:
• Whenever you launch a website, submit it to a search engine, or
update a site, a spider from one or all three of the big search engines
may crawl your site. However, unless you provide that spider with
significant keywords for ranking your site, you’ll never actually
achieve rankings that are anywhere near where you want them to be,
other than your business name itself. Therefore, make sure that
when you are building or adding to your website, it has keywords within
its text and in its coding to allow the spiders to index and rank in a
way that is favorable to you.
• Use keywords that will ensure better rankings. To best complete
your SEO, you need to understand that some keywords will provide you
with better results than others. However, if these “best” keywords are
already being used by quite a high number of other sites, since the
market in your industry is competitive, then it is unlikely that the
best keywords will ensure the best ranking. The only time that the
ideal keywords will ensure the best results for you is if your service
or product is extremely unique or new so that the keyword has not
already been used extensively throughout the world wide web. In
fact, if you are supplying a new product or service, then you will
almost certainly receive great search engine ranking, since the Top
Three adore fresh new content. In extremely competitive markets, it may
take up to six months for you to see the results you want from your
desired keywords. In such cases, a pay-per-click campaign may be
required.
The reason that the search engines give such preference to websites offering things that are new and unique are as follows:
• It gives them the opportunity to provide something new
• There is less competition against something new or unique, so as long
as the website has proper SEO, then great rankings are almost automatic.
MSN:
• MSN is typically much faster for crawling, indexing, and listing
sites. In fact, if you have done your SEO properly, you can
achieve a high MSN ranking within a month, even within the most
competitive markets. Therefore, while Google may be your long term SEO
goal, MSN can provide for you on the short term.
Yahoo!:
• Though Yahoo! can provide you with a steady traffic flow, actually
getting listed can present quite a challenge. While some websites
will be crawled as early as a month from their submission, this is a
rare occasion, with the standard being closer to three or four
months. Once the site is crawled, however, it doesn’t take long
for it to be indexed and ranked. As long as your SEO is good,
then you may achieve a good rank and see results before Google has even
thought about sending a spider your way.
Though there are practically countless search engines out there, it is
the Big Three that have you covered for both the short term and the
long term for your SEO.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North http://www.15dn.com , where you will find articles and resources to help with SEO, marketing and Web design. |
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