|
Subcontracting Your SEO and Web Development |
|
|
|
|
eMarketing Articles -
e-Marketing: SEO
|
|
Written by Mark Nenadic
|
 Web development for the SEO (search engine optimization)
expert includes using copywriters to generate SEO articles. Writers are
tasked with generating copy based on lists of keywords. The challenge
for the SEO expert is to find a writer that is capable of generating
informative, interesting and at times entertaining copy that also meets
the requirements of needed for SEO web development.
SEO experts use web copy to generate page ranks from search engine
spiders that tabulate searchable terms and assign rank based on
algorithms that remain a closely guarded secret. The use of copywriters
by SEO experts in web development is the difference between a
tastefully decorated and attractive storefront versus one with a single
door facing a back parking lot.
Web development requires the designer to take into account the many
facets that make up a web site and the best ways to generate traffic.
Traffic generation is the SEO expert’s area. While the use of an
SEO expert may not jump a site from a 100 visitors a month to a
1,000,000, it can and does improve the opportunities for search engine
visitors to find the site. That increases click-through and traffic.
Subcontracting the copy writing to professional or freelance writers is
one of the tools of the SEO expert. The generation of copy can be at
time-consuming task requiring dozens of pages of copy to be generated
in very specific formula that neither plagiarizes nor appears to be
anything less than professional. Since this is a tool and a
style, it’s important for the web development team or lead to know what
to look for in good web copy.
The following is a list of ideas that will help the SEO expert and web
development team narrow their requests to the copywriters. When
everyone is on the same page, the work will be better for it.
When it comes to form and style, web copy needs to be sharp and
focused. Long paragraphs with few breaks are tedious on the eyes.
Spacing, short sentences and bulleted lists can bring the points home
in a crisp format that the average web reader can scan and absorb in a
glance.
Bulleted Items Should Be:
• Short, to the point.
• Informative.
• Descriptive.
• Inviting.
Bold Headlines let people know when a new bullet is being talked about
or that a new idea is being offered. Bold lettering or italics are
strong visual clues to alert the reader about specific issues, points
or names. The reader wants this information. They want it boxed
up and delivered in a quick, easy to digest format. The copywriter
needs to be able to present their articles in this format and still
make the SEO expert’s list of terms appear in their copy.
While web copy can be used for marketing, SEO expert articles are not
generated for marketing purposes. The articles help the site achieve a
page rank. They inform visitors. They build consumer confidence. They
might even entertain. They shouldn’t be layered with heavy-duty
terminology discussing the articulation of the message to be
disseminated by the visitor with a handy thesaurus or a Master’s Degree.
Web copy is not written for stupid people either.
It’s written for the person on the go. It’s written for the mom who
needs to find a recipe or a quick diagram on how to change a tire. It’s
written for the Dad looking for blue prints to build a tree house or a
source for a special drill bit. It’s written for the student who needs
to get the research paper done tonight. It’s written for the shopper
who needs to compare products and has no idea what one is.
It’s written for everyday people. Those are the audience the SEO expert
is targeting with their web copy and supporting materials. They are
using the copywriter-generated articles to achieve a page rank that
brings these everyday visitors into the site that matches their search
terms.
SEO expert web development generates page ranks. SEO expert web
development brings the visitors who want to be there a way to find it
quickly and efficiently. In the end, everyone involved when the job is
well done shares the reward.
Associated Tags: e-marketing strategy SEO subcontracting internet web development
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com , where you will find articles and resources to
help with SEO, marketing and Web design. |
