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How to Know if Your SEO Keywords are Making Money |
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eMarketing Articles -
e-Marketing: SEO
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Written by Mark Nenadic
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 As you likely know by now, there is a big difference between
effective, quality website content, and search engine optimized (SEO)
website content that will obtain the highest ranks in search engines
and directories such as Google, Yahoo!, and MSN. However, to
apply SEO properly to your website, you first need to know which
keywords to use.
Once you have them, you also need to know if those keywords are working
for you, or if you will need to tweak them to get better results.
After all, a keyword is only as good as the money it makes for you.
The keyword itself is a certain word or phrase that someone would type
into a search engine or web directory in order to find your
website. The keyword you choose for any given page should
describe that page in a way that a regular web surfer would search for
it. The keyword should be a direct reflection of the content of
that page. They should never contain any random or additional
words that have nothing to do with you, your business, or your
website. If they do contain these excess words, then you won’t
obtain the maximum results from your SEO strategy.
Among the most widely accepted keyword strategies is that the number of
keywords in a website should never exceed 21-22. There are sites
out there that have well over six and seven hundred keywords, without
any content to back those keywords up. Even if they did have
content for every one of those keywords, there would be no point, since
search engines will ignore any keyword over their limit of 22 words.
Keywords are each counted as one word. Key phrases, on the other
hand, are also counted as one, no matter how many words make them
up. For example, if you owned a computer company, a keyword could
be “computers”. This would be counted as one word. However,
you could also have a key phrase “discount computer company”, which
would also be counted as one.
Even though key phrases are each counted as only one keyword, you
should always keep them very short and straight to the point, without
any excess words or puff.
To properly apply these keywords to your website, you first need to
come up with a list of 21 or 22 keywords/key phrases that will describe
your website content, such as the product or service you are selling.
You then need to work them into your content, as well as into the site
description coding and any additional information you submit to the
search engines upon registration with them.
To identify the keywords, there are many different tools that you can
use. You can pull them straight out of the air, have friends and
colleagues brainstorm with you, or use one or two of many different
softwares that are available for specifically that purpose. One
of the most popular among these softwares is the Overture Keyword
Suggestion Tool. You simply need to tell it what your site is
about, and it will suggest a number of different potential keywords
based on what has been searched for within the last past month.
By making sure that you’re using the right keywords, you’re much more
likely to choose exactly the word or phrase that a web surfer might
type when searching for what your site has to offer. This is the
entire point of SEO. When done properly, you’ll increase the
number of visitors to your site, and will therefore experience
increased sales. Your website will be more visible, more
find-able, and more successful, all by selecting the right
wording. Though it may sound complex at first, once you get the
hang of it, it does become much more routine. You must remember,
though, that this is a time consuming process, and is something that
you will need to maintain for the entire life of your website. If
you don’t have the time or willingness to dedicate to your website, be
certain to hire a professional to do it for you. It is definitely
worth the extra few dollars that it will cost. The increased
sales will pay for the SEO many times over.
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North
http://www.15dn.com , where you will find articles and resources to
help with SEO, marketing and Web design. |
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